Very Serious Populists

Really proud to be published in The New Inquiry for the first time. I really love their work and it was a pleasure working with them. 

Just like its government equivalent, voting on social networks is also a nice way to give the illusion that anything and anyone can succeed on merit while actually maintaining the status quo through sociotechnical structures. Tech entrepreneurs deploy voting to show allegiance to their fantasy of a color-blind and genderless meritocracy, predicated on what PJ Rey has shownto be an outdated and debunked notion that the Internet allows us to transcend race, class, and gender by entering a space of pure information. Popular posts are good, the logic goes, because only the best makes it to the front page. Sites use a combination of moderators, reporting procedures, and spam filters to keep the meritocracy in order, but it is the user community (which sometimes includes volunteer moderators, depending on the platform) that polices the boundaries and defends the site from would-be attackers. In practice this often means strict enforcement of majoritarian politics. On Reddit (a completely user-moderated site), this has taken the form of protracted embargoes of Gawker media and internal conflicts between an insurgent “fempire” (a consortium of subreddits that compile and deconstruct problematic content) and the rest of the site. Gawker and the Fempire threaten the legitimacy of Reddit’s system by highlighting the terrible things it enables and promotes. By ignoring the existence of other subjectivities online, these sites reproduce (as bell hooks would call it) the imperialist white supremacist capitalist patriarchy. Implementing voting in online forums, evidence suggests, is a good way to keep them white and full of dudes.

You can read the whole article here.