Have a new essay in The New Inquiry authored with Britney Summit-Gil about the newly announced "Bourdain Market", authenticity, and cultural capital.
Authenticity is, for marketers and some cultural commentators, what objectivity is for scientists. It masquerades as an absolute, ascertainable quality inherent in situations when in fact it is a function of many contingencies, including subject position, social structure, historical happenstance, economic forces, and cultural norms. While objectivity relies on the expertise and training of scientists who follow certain procedures, authenticity is a product of cultural expertise with its own set of semi-arbitrary rules. Cultural experts are ordained with the power of finding and selling authenticity on the assumption that it exists somewhere, outside the self, and with the right training it can be discovered.
Read the full essay at The New Inquiry.