I read and reviewed Oli Mould’s extremely useful book Against Creativity:
In Against Creativity, Oli Mould, a lecturer in Human Geography at the University of London, explores this phenomenon of how radical and revolutionary ideas become mere fodder for lunch boxes. Creativity, Mould claims, is often invoked to describe not how ideas break free of capitalism but are made compatible with it. It recasts kinds of labor that may have seemed outside capitalist exploitation — care, emotion, art, design — as the most exploitable form of production. The way creativity is used today, Mould writes, “feeds the notion that the world and everything in it can be monetized.” Accordingly, creativity has become a means to rent, sell, or offer subscriptions to something that was once free or otherwise disconnected from the profit motive. Graffiti artists are hired by real estate firms to bring a safe level of grittiness to a neighborhood. Ebay asks us to choose between passing on a valuable collectable to a relative or finding the highest bidder.